Sofia Lorenzini * Product & Service growth designer

Welcome to my Portfolio!

With over 10 years of experience in the creative sector,
I have developed a strong focus on visual aesthetics and
a proven track record of exceptional soft skills.

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I’m a senior Product & Service Growth Designer specialized in Brand Strategy, UX Research, and UI Consulting. 

With a keen eye for detail, I focus on microinteractions and their potential to make a significant impact on user experiences, helping businesses achieve their marketing and sales objectives. 

My expertise extends to Digital Marketing, eCommerce, and Inbound Strategies, enabling me to create cohesive customer journeys. I also bring a storytelling approach and art direction skills to startup environments. 

I have a strong interest in AI, Machine Learning, and SaaS Interfaces, as well as a passion for collaboration, productivity, and team wellbeing.

I enjoy mentoring junior creatives, designers, and entrepreneurs, and I’m fully committed to continuous learning to stay ahead in the industry. 

Let’s connect and create exceptional user experiences that drive business growth.

What Product & Service Growth Designers do?

Product/Service Strategy:

Collaborate with stakeholders to define the product/service growth strategy. This involves understanding business goals, market trends, and customer needs to develop a roadmap for achieving growth targets.

User Research & Insights:

Conduct user research, such as interviews, surveys, and data analysis, to gain insights into user behaviors, pain points, and preferences. This research helps inform the design decisions of growth strategies and iterations in the user experiences.

User Experience Design:

Create and iterate on user-centered experiences that drive growth and engagement. This includes designing intuitive interfaces, optimizing user flows, and creating persuasive interactions that encourage adoption and retention.

Conversion Optimization:

Analyze user journeys and conversion funnels to identify areas for improvement. Implementing strategies like A/B testing, user feedback loops, and iterative design improvements to maximize user engagement and conversion.

Data Analysis and Metrics:

Define and tracking key performance indicators (KPIs) to measure the effectiveness of growth initiatives. Analyzing data and user feedback to gain insights, make data-driven decisions, and refine strategies for continued growth.

Collaborative Cross-
functional Work:

Collaborate with PMs, engineers, marketers, and other stakeholders to align growth initiatives with overall business objectives. Communicating design decisions, sharing insights, and coordinating efforts to ensure a cohesive and consistent user experience.

Experimentation and
Innovation:

Promote a culture of iteration and innovation by proposing and testing ideas and features to drive growth. This involves staying updated on industry trends, test emerging technologies, and continuously seeking opportunities for improvement.

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Growth Design: the fusion of business and user experience

My primary responsibility is to identify opportunities and develop initiatives that enhance the overall user experience, increase customer engagement, and ultimately contribute to the growth and success of the service.