Tazki

START-UP CLIENT PROJECT SOFTWARE FOR RISK PREVENTION

NAMING & BRAND IDENTITY

Risk prevention Multiplatform SaaS for HSE departments of every industry

the challenge

Develop a compelling brand & name for the company which should be engaging, accessible, and easy for the workers to incorporate in their day-to-day lives.

the outcome

A friendly and accesible identity brand which evokes the management of activities and processes within digitalization.

Date & Time:
2020, December – February | 3 Months
Project brand:
Tazki
colaborated with:
Easy ways holding Stakeholders
SKILLS:
UX research
market research
design thinking
naming
target testing
graphic design
brand identity

WG NUTRITIONAL COACH

MEDIUM BUSINESS CLIENT PROJECT MENTAL & PHYSICAL HEALTH

Service & Product Design

Launch and scalation of digital content & services in pandemic times, product development, and customer supervision

the challenge

Redesigning visual brand identity, responsive website, and customer experience, along with analyze the market to detect opportunities and implement them.

the outcome

Innovation, supervision and art direction for digital products and services for women within constant customer feedback to improve and scale the business.

Date & Time:
2019 – 2020, November – November | 12 Months
Project brand:
WG Nutritional Coach
colaborated with:
Owner, External Suppliers, Print services
SKILLS:
strategy & MANAGEMENT
design thinking
UX research
brand identity
ART DIRECTION
UI design INNOVATION
CUSTOMER JOURNEY automatization DIGITAL EVENTS

Rinvio

START-UP CLIENT PROJECT RETAIL MARKETING

UX/UI RESPONSIVE WEBSITE

Design, strategy and development for a responsive website of an affiliate program
to connect brands with influencers and clients

the challenge

Create a strong and engaging identity for retail company brands and clients, plus the development an intuitive responsive website for influencers, to grow organic monetization on Instagram.

the outcome

Logotype and brand identity with the development of the responsive website for both desktop and mobile.

Date & Time:
2020, September – November | 3 Months
Project brand:
Rinvio
colaborated with:
Consultancy and Investments Durham SPA Stakeholders
SKILLS:
strategy
UX research
design thinking
brand identity
Email campaign
Social media
UX/UI – Sketch
usability testing
Deliverables for developers

Tu Casa Mi Casa

MEDIUM BUSINESS CLIENT PROJECT REAL ESTATE AGENCY

BRAND IDENTITY

Corporate image for a new modern real estate agency focused on social media channels

the challenge

Create a clean, reliable and modern design to differentiate the new company from other existing competitors.

the outcome

Digital brand image focused for target market on main channel of communication; Instagram, and corporate printables for the office.

Date & Time:
2020, april | 1 Month
Project brand:
Mi casa tu casa
colaborated with:
owner, print services
SKILLS:
UX research
design thinking
graphic design
brand identity
printing

AIDA APP

CASE STUDY CERTIFICATION OF USER EXPERIENCE AND USER INTERFACE0

UX/UI – NATIVE APP

Development of an innovative app for efficient household chore management
and reducing stress by benefiting from Artificial Intelligence

the challenge

Transform the experience of chores and relationships within members of a household.

the outcome

Development of primary and secondary research, created persona and task flows, wireframes, and Hi-Fi prototype for an AI app with the ability to scan the room, gather data, manage and divide chores efficiently among members of a household.

Date & Time:
2021, May – July | 3 Months
Project brand:
Aida, Your cleaning coach
colaborated with:
Teachers, cohort & user testers
SKILLS:
strategy
UX research
UX writing
UI design
accessibility usability testing
website design

Via Aurora

LARGE BUSINESS CLIENT PROJECT CONSTRUCTION COMPANY MARKETING

Design & Marketing

Develop on & offline brand identity and customer experience for a luxury real estate development

the challenge

Create a marketing strategy and brand identity for a real estate development; from the launch, capture of hot prospects with organic and paid ads, and design the service experience from the first connection until the sale.

the outcome

Preparation of the sales campaign including; brochure, newsletter, website, corporate printables and an interactive masterplan.

Date & Time:
2019, September – October | 2 Months
Project brand:
condominium
via aurora
colaborated with:
2 Bueyes Agency: Real Estate & Marketing
SKILLS:
Market research
e-commerce
video editing
corporate design
social media
marketing